Thursday, April 12, 2012

selling on eBay | part 2: how to take great pictures


If you're interested in buying and reselling your items for a profit, it's important to know your item before you list it. Knowing how to list your item is the next crucial step to selling on eBay.

Taking great photos is the first part of knowing how to craft your online listing to sell. Here are three things you need to do to take pictures that sell:

1. Take high quality pictures.

This is a big deal. The better your pictures, the better the buyer feels about purchasing your item. Providing them with clear, well lit pictures will give them confidence in what they are buying.

This is a really important step. I've used a cell phone to list my items before and I ended up fielding more questions, I had less watchers, and it took longer to sell my items. A few times I even ended up having to reduce the price.

You don't have to have the best camera on the market, just use natural lighting if possible, and make sure you capture the whole item in the picture.

Here is a pair of Citizens of Humanity trouser jeans that I'm about to list on eBay for my $10 business. Based on what I know about these pants from studying them, I'm going to list these at $20 plus shipping. They were originally $202!


It's not an amazing picture, but it shows the entire pair of pants, and it's bright and crisp enough to see lots of details. :)

2. Take lots of pictures.

Not only is it very important to take high quality pictures, it's also very important to have plenty of them.
eBay charges a fee for adding more than one picture; right now it's $0.15 each or $0.75 for up to 6 pictures or $1.00 for 7 to 12 pictures, but the return is well worth the cost. Unless you have a very straightforward item like a sealed box, you will need to have lots of pictures.

Generally, a rule of thumb is the more expensive the item, the more pictures you need to have.

Especially when you're listing clothing or accessories, you will need a picture of at least the front and back of the item.

3. Take pictures of multiple angles of your item.

Again, this is very important to selling a high quality item. Taking multiple angles and shots helps the buyer feel they are investing their money wisely.

If I'm buying a pair of $150 jeans {new or used}, I want to know they are authentic. I study every picture to make sure the details match with what I know of the brand.

This is a pair of Citizens of Humanity trouser jeans in size 29. I'm going to do my best to prove that they are what I say they are:

A shot of the front shows the "h" on the button, the jean color, and the high quality stitching:

The tag even shows the quality of the jeans:

The style tag:

And the back pocket detailing:


And of course, the size tag and inner pockets:


Pictures can make or break your online listing, especially in personal items like clothing, accessories, shoes, and jewelry. The better the pictures, the better your chance of getting your item's asking price.


Experienced eBay sellers- would you agree? Or eBay buyers, tell me what you think: how important do you feel pictures are to buying an item?
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12 comments:

Kelly Howe Means said...

I really love this series. I resell items online at Ebay and Etsy. I don't get rich but it's amazing how you can take $2 and turn it into $10 then turn that into $20 and so on. Plus it's fun!

Sarah{Handbags*N*Pigtails} said...

I agree. Great pictures are all a buyer has to go on. You're more likely to sell it if you've represented the item well. I used to make a lot of money reselling things on Ebay. But now that Im working full time(and their fees have increased, not to mention making it harder for sellers to sell) its not worth it as much. Having said that, I do have a couple of items that'll be making their way over there after my Blog Sale.

Nena abcdefg said...

Thank you for this post. I have sold a few things on Ebay but never like that lol. Thanks to you I have a whole new way to sell my stuff.

Lisa May said...

Thanks for this. We have only sold 1 item on eBay and we are looking to do more. We listed our 2nd item last night. I know any tips I can get will be very helpful. Good luck!

Lisa May said...

I also wanted to add that you must have a nice Goodwill near your home. The one's close to my house sell items at retail (or close). Very hard to get a good deal.

Maria Kovacs said...

my husband and i thrift in our area then resell our items on ebay as an additional source of income and i absolutely agree about the photos. if you ebay often enough it might even be worth it to invest in a host program like auctiva that allows us to list lots of photos and plenty of descriptive detail - makes our work and selling a lot more efficient and fruitful. we've seen similar items listed that haven't sold at all or sold for much less than our own items in the same condition - most often due to poor quality photos and not enough descriptive info.

Cara Wolf2008 said...

Great advice! Inspired by your $10 experiment I came upon a Coach white leather lunch tote at my local Goodwill for $25, and a new Burberry women's top for $2.50. I listed both on ebay last week and as of today the purse is going for $53 and the shirt for $34! I would say that's a great return on my investment. My husband was skeptical about it all but I think he's starting to understand exactly WHY I go to Goodwill so much :)

mandyBH said...

oh my goodness!! that's awesome!! Way to go Cara!! :D love it!

mandyBH said...

that's been my experience too- even spelling makes a huge difference!

mandyBH said...

I'm excited for you to start selling! I think you will enjoy it- you're right- we do have a good GW here!

mandyBH said...

I know what you mean- it's really only worth selling the big items anymore! good luck with your blog sale!! I'm in love with your shower curtain! :D

fbc said...

I sell on ebay full-time. This is a great post - very informative. If you use a hosting site (I recommend photobucket.com since it is free), you can easily post your photos in the description area for free. You can put as many photos as you want....all for free. http://mellissa-rose.blogspot.com/

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